My Health

Your foot has 26 bones, 33 joints, 107 ligaments, and 19 muscles & tendons. 25% of all bones in the human body are in your feet.
Little wonder that this complexity leads to 77% of Americans experiencing foot problems in their lifetime. Although only a small portion of us are born with foot problems, neglect due to proper foot care causes many painful foot problems.

High Arches

About 20% of the US population have what is medically called cavus foot, which is a condition of the foot having a very high arch. Because of this high arch, an excessive amount of weight is placed on the ball and heel of the foot when walking or standing. High arches can lead to a variety of signs and symptoms, such as pain and instability. People with high arches are more likely to underpronate (also known as supination). Supination can lead to joint pain, ankle injuries or sprains, Achilles tendonitis, and plantar fasciitis.

Flat Feet

Flat feet (fallen arches) affect about 8 million US adults. Flat feet are a postural deformity in which the arches of the foot collapse with the entire sole of the foot coming into complete or near-complete contact with the ground. They can cause pain in the feet and may lead to pain in other parts of the body such as the ankles, knees, or hips. Flat feet can be caused by injury, aging, and weight gain. Years of walking, running and standing can weaken the tendons which run along the inside of the ankle from just above the joint to the arch, causing flat feet. Some individuals (an estimated 20-30% of the general population) have at least one arch that simply never develops properly!

Plantar Fasciitis

As you may already know from personal experience, plantar fasciitis is one of the most common causes of heel pain. It involves inflammation of the thick band of connective tissue which supports the arch on the bottom of the foot and connects your heel bone to your toes. About 10% of the US population have plantar fasciitis. Risk factors include excessive running, prolonged standing on hard surfaces, high arches, leg length inequality, and flat feet. The tendency of flat feet to excessively roll inward during walking or running makes them more susceptible to plantar fasciitis.

Body Weight

We sometimes forget that our feet carry around our entire body weight. In fact, most of the pressure from your weight is borne by the arches of your feet. They not only absorb the impact of striking the ground, they have the added strain of your body on them. The more you weigh, the harder they must work to support you and the more stress the tissues are under. Excess body weight stresses your legs and wears down your feet over time. Connective tissues stretch out, protective fat pads on the bottom of your feet become compressed, and muscles have to work harder to do their jobs. All of this can be bad for the arches and tendons in the feet and ankles, leading to hip and back problems.


My Sports

Just about anyone who participates in sports -- and absorbs any level of impact on the feet as a result -- will benefit from SelectFlex’s cutting edge technology.

Whether you are taking an aerobics class, enjoying a hike, backpacking, or playing basketball, proper arch support that compensates for variable stresses will enhance your performance and optimize comfort. SelectFlex provides customized foot stability that will improve your recovery time and may help prevent you from developing foot-related conditions which can result from kinetic energy riding up through your ankles, knees, hips and lower back.


Jogging, walking or hiking, or some combination of all three, cause your feet to sustain roughly 300,000 pounds of downward force for each mile.

Various studies show that while running, actual gravitational force increases between 3x and 7x your body weight. That means the foot of a 150-pound runner can be called upon to support the equivalent of a thousand pounds or more per strike!

The arches in your feet take the brunt of this pressure, so proper arch support is a must for all runners who want to stay healthy and continue to enjoy their sport for years to come.

Until now, you had three choices, none of which solved the problem of insufficient arch support. You could spend a fortune on the most expensive footwear, but almost all outdoor footwear is designed with what is called a ‘neutral arch.’ There simply is no way for marketers to account for all the infinite arch heights -- so they don‘t. And who pays the price? You do.

Another option is flimsy gel inserts that provide no meaningful arch support and little to no shell stability, both necessary to keep your body in proper alignment – which comes in really handy when you’re hiking through variable terrain. Lastly, you could try hard, rigid orthotics that immovably fix your arches so they can’t move fluidly, but unfortunately that can be quite painful.

With SelectFlex, you can instantly adjust the arch support you need to meet your unique demands and arch height. And the support is dynamic – it moves when you need it to and provides support when you need it. So you can maximize comfort and reach optimal performance without fatigue and soreness preventing you from your best results.

Then there is the fact that SelectFlex helps you recover quickly, so you will not be suffering the after affects the next day.


Tennis is a game of quick stops and starts, short sprints and frequent lateral movement. Most tennis shoes simply don’t provide adequate support to prevent ankle twists and to offset or absorb the pounding during play. With over 18 million people who play tennis, that’s a lot of sore feet.

The customized arch support supplied by SelectFlex helps improve your performance. By offering personalized control of the right support level for your unique body demands it also helps reduce muscle fatigue, soreness and injuries. SelectFlex reduces strain and improves performance, providing a higher rate of recovery after the match.


The evolution of golf can be best explained by the development of the equipment used to play the game. In that regard, SelectFlex will be one of the most important pieces of equipment you play a round of golf with.

The shifting of weight at various stages of the golf swing, and the momentum and force of the swing itself, compounds the enormous stress placed on a golfer’s feet. SelectFlex lets you dial in just the right amount of support you need to help absorb this stress and strain -- ensuring comfort throughout your round.

Not only will SelectFlex help you maintain optimal performance through 18 holes, but it will also greatly enhance recovery after the round.

My Work

There is no doubt about it, your feet can take a pounding in the workplace – especially if you spend most of your work day on your feet.

The daily demands of your job may include walking, standing for long periods, lifting, or operating equipment on your feet. While you’re working your feet may absorb up to 3x times your body weight, and working feet can travel up to 15 miles a day.

Is it any wonder we come home from a day’s work with tired, achy feet? Foot pain is the #1 complaint of workers who are on their feet for extended periods.

Moreover, several studies have shown that walking or standing for long periods is linked with a wide variety of lower extremity disorders, including plantar fasciitis, tendonitis, cumulative muscle fatigue, and varicose veins.

Whether you’re cooking on a restaurant line, cutting hair in a salon, walking a retail floor, teaching in a classroom, tending patients, loading pallets in a warehouse, or working in construction, sore and achy feet, legs, and backs are common complaints.

Arch pain or pain in the ball of the foot or heel is very common, and can be relieved with proper arch support and improved foot alignment. Handling workplace loads can put excessive stress on muscles, bones, joints, ligaments and nerves, thus leading to pain, fatigue and musculoskeletal disorders – all of which can be helped by dynamically responsive arch support that reacts to these variable demands.

My Lifestyle

Statistics tell us that only a small percentage of the population are born with foot problems. That’s the good news.

The bad news? Through neglect and a lack of knowledge of proper foot care, 77% of the population will have problems with their feet. Whether you are young with relatively healthy feet or older and already have developed some foot or foot-related conditions – proper arch support and foot stabilization can be very beneficial to continuing to lead an active lifestyle.

20’s & 30’s

Proper arch support and foot stabilization will not only help eliminate sore and fatigued feet, but it can also maximize performance in the activities that you love to participate in.

Your recovery time between activities can also be shortened -- giving you that extra edge for tomorrow.

Most importantly, proper arch control today can help prevent chronic foot problems or foot-related conditions in the future, including problems with your ankles, knees, legs, hips, and back.

40’s, 50’s, 60’s & Beyond

The bottom line is you don’t have to keep living with tired & achy feet or other foot-related conditions that hold you back from doing the things you enjoy.

Proper arch support enables rapid recovery following your daily activities giving you the ability to participate with a refreshed body the next day, and beyond.

And while you can’t go back into the past, you can minimize foot problems and foot-related conditions that you suffer with today with proper arch support, foot stabilization and body alignment.

You have a long life still ahead, and with SelectFlex you’re within a quick adjustment of minimizing foot problems and foot-related conditions right now. With customizable arch support and foot stabilization, SelectFlex offers you the proper body alignment to move ahead.

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I felt a noticeable difference in how my heels, legs and back felt after wearing SelectFlex. In the past, my left leg in particular would tend to bother me while running. This stems from my previous back issues. I would get pain in my left foot and lower back. After wearing SelectFlex I began to experience less pain in my feet, legs and lower back. There was just a better sense of support and comfort when running.” Laura M. (MA-US) 5 stars

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