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The importance of insoles lies in the support of these rehabilitative devices to flat feet.  However, there is a lot more to insoles than only their supportive properties.  Apart from helping to manage flat arches, insoles also add many other benefits to the health of your feet.  So, if you’re looking for 9 reasons to purchase insoles, then here’s all the information you need to know.  

A recent 1000 participant SurveySparrow market study measured and highlighted important benefits why people purchase top quality insoles.

The number one reason why people purchase superior insoles unsurprisingly was 1. Pain Relief and 2. More Comfort overwhelmingly 77% of the time.

As we get older, the tendons and muscles in your feet become gradually weaker and provide less support to protect your feet. Top quality insoles replace this loss of support with therapeutic benefit, resulting in more comfort.

The next reason people buy top quality insoles was for 3. Better Arch Support, 70% of the time to replace and augment the arch and foot support we lose as we get older.

Heel / Foot Ball Cushioning came in a close number 4 with 64% of respondents seeking more effective heel cradling, shock absorption for cushioning comfort.

The next significant number 5 benefit, was 57% seeking Pronation Correction or an insole’s ability to control arch deformation or an inward tilt of the arch or ankle.

A close number 6 was 48% of all respondents wanted more Supporting Alignment for their arches and feet, with number 7 wanting Improved Ankle Stability at 42%.

It is generally understood increased arch support and heel / foot ball cushioning with greater alignment and pronation correction Reduces Foot and Leg Fatigue. 

The survey showed 36% of all respondents wanted the benefit of fatigue reduction at number 8 with 29% seeking to Treat Foot-Related condition with a top quality insole at number 9.


Your feet carry you all through the day, which means they’re constantly helping you perform all kinds of movements whether it’s as simple as standing or as intense as sprinting. 

With your feet playing such a key role in most activities, it is worth taking better care of them in order to protect them so they can continue supporting you throughout your life.  Top quality insoles deliver Pain Relief and More Comfort from Better Arch Support and Heel / Foot Ball Cushioning by providing superior Pronation Correction and resultant Supporting Alignment. 







Insole Myths
There are plenty of myths and misconceptions about insoles. Sometimes, with all of the myths milling around out there, insoles can get a bad reputation. While some of these myths simply have eroded due to improvements and research over time, others were never based in fact from the start.

Over the years as insoles have become more popular to help consumers deal with their foot ailments, certain myths and untruths have become popularized due to lack of education on the subject.  This blog is intended to help detail and explain some of these myths, as well as to explain how SelectFlex Arch-Adjustable Support insoles deal with these mythical claims. 

1) When It Comes To Shoe Insoles, Softer = Better
Completely soft insoles are not only ineffective, but they actually “pamper the problem”. You may find that initially you love the feeling of slipping your foot into a shoe with a soft, cushiony insole, but in reality those types of insoles do nothing to fix the root problem: misalignment of the feet.

A good insole should provide a mixture of supportive, hard structures and softer structures which work together to reshape the alignment of your feet.

SelectFlex provides a PUR polyurethane medical grade footbed for maximum comfort while dynamically aligning your foot arch from a flexible lifting arch that supports your foot with three adjustable support levels.

2) Insoles Should Be Comfortable Right Out Of The Box
Similar to the theory that “softer = better”, most people think that their insoles should feel comfortable the first time they put them in their shoes. Once you learn the purpose of insoles, to reshape and realign your feet to their anatomical perfection, it should be easy to understand why insoles have a breaking-in period.

Insoles for your feet work much like braces for your teeth, applying pressure to specific areas in order to move them into correct position. That pressure can feel uncomfortable while your muscles, tendons and bones re-learn how to work together to form a proper shape.

SelectFlex molds to your unique arch shape to provide arch aligning comfort. Our initial recommendation is wear our insoles for 2 to 4 hours a day for the first week to allow your feet to adjust to our unique lifting arch to support and align your foot.

3) Insoles Are For People With Foot Pain
While shoe insoles certainly do help many people overcome foot pain, that is not the only reason to wear them.

As the children’s song goes, “The foot bone’s connected to the leg bone, leg bone’s connected to the knee bone…” Nature gave our bodies the perfect pattern to deal with movement, especially agility moves like running and jumping. Because the body works together as a chain of muscles, ligaments, and bones, when one part is misaligned it throws the whole system out of whack.

Through realigning the placement of the feet, shoe insoles have been shown to help with pain and inflammation in the knees, hips and lower back. So the next time you experience problems with one of those joints, make sure your feet aren’t the true culprits!

SelectFlex is the first insole to provide three adjustment levels to dynamically lift your arch into correct comforting alignment to reduce pain and dynamically realign your foot throughout the entire gait cycle.

4) Insoles Work By Bracing Your Feet
Just as your insoles cannot work if they’re too soft, they don’t work by bracing, either. Many insoles provide support and stability to the arch while completely ignoring the front and rear of the foot. An effective insole has zones of support and cushioning designed to retrain your muscles and tendons to move in a more natural way.

There is an anatomically-ideal pattern for foot movement while walking/running (spiral torsion): moving from the rear lateral (outside) of your heel at an angle through the center of the arch and finally pushing off at the inside of the big toe. This movement cannot be supported by simply bracing the arch, your insoles should encourage it with the right kind of flexibility.

SelectFlex has a PoweCup that delivers up 50% more ankle stability with up 89% more flexible lifting arch support to brace your feet in aligned comfort throughout the entire gait cycle.

5) Insoles Are Only Made For Athletic Shoes
While the majority of insoles are made to be used in athletic shoes, some insoles are designed to work in a variety of shoes.

SelectFlex is designed to work in multiple shoe types with footbed trim lines to customize their fit into your favorite shoes.

6) You Only Need 1 Pair of Insoles - Move Them From One Pair To Another
While it is true that you can theoretically move your insoles from one pair of shoes to another, as humans we tend to forget these things. If you want to see the true effects of retraining your feet and posture, it’s best to ensure the shoes you wear most often have their own, dedicated pair of insoles. This might mean investing in 2 or 3 pairs of insoles.

SelectFlex is 1/4 the cost of medical orthotics and provides three adjustment levels to customize your arch support for maximum comfort.

7) Insoles Are Only For ‘Old People
Insoles are not just for ‘old people’ or those who must wear ‘ugly’ orthopaedic shoes. Regardless of age, foot problems can affect anyone. Painful arches, heel pain and bunions are but a few. Pain related conditions such as arthritis or diabetes can affect anyone. Such conditions may benefit from insoles.

SelectFlex’s PUR medical grade footbed distributes foot pressure while the PowerLift Arch further distributes foot pressure over the entire arch to alleviate arthritic and diabetic pressure points.

8) You Need Insoles For ‘Flat Feet
Not all people with ‘flat feet’ need insoles. Some people have naturally low arches. Generally if your feet are pain free then you won’t need insoles regardless of whether you have ‘flat feet’. Your first step should be to check your shoes. Make sure you wear shoes with some structure and support to them.

A majority of our customers with flat feet, pes planus or fallen arches wear SelectFlex that provides just the right amount of adjustable lifting arch support from three settings.

9) Custom Made Insoles Are Much More Expensive
Basic over-the-counter, mass produced, foot insoles are typically cheaper than custom-made insoles (at first glance). However, over-the-counter foot insoles generally have a much shorter lifespan. As such, cheaper insoles may end up being more expensive over time. Without professional help you might purchase the incorrect product or one that is ill-fitting. This could aggravate your foot condition instead of improving it.

SelectFlex is engineered from premium medical grade polymers to ensure support and guaranteed to last up to 3 months and often 6 to 9, at 1/4 the cost of custom insoles.

 Find out more today about SelectFlex!






Orthotic insoles are a common way to give off-the-rack shoes more support and help you get relief from foot pain. But with so many products on the market, it can be hard to know which is the right product and if the cost of an orthotic insole is worth it.


As with most products, the cost of an orthotic insole depends on the materials and the quality of the product. Cheaply made insoles using poor quality or cheap materials may be tempting, but they are likely to wear out quickly or fail to deliver on their promises. This post will give you an overview of the various kinds of orthotic insoles and cover what each type costs.


Custom orthotic insoles are often the most rigid (and uncomfortable) insoles. They are custom created to address a person’s specific foot issues and provide the most rigid support for proper alignment for people who have complications due to diabetes, severe pain due to flat feet, or other issues. Custom designed orthotic insoles will give you a perfect fit, but at a price. 

medical orthotic insoles

Custom orthotic insoles are often prescribed by a podiatrist and requires doctor visits and fittings in addition to the cost of the actual orthotic. The cost can run $300 or more. Some health insurance companies will cover a portion of the cost, but not all insurance plans cover orthotic insoles.

The upside to the cost is that custom orthotics can last for years before wearing out, making them a good investment for those who truly need the customized support.


Gel insoles are a common choice for people seeking relief from foot and joint pain because they are affordable, easy to find in the store, and are a relatively effective non-prescription way to provide comfort—at least in the short term.

Gel insoles cost between $10-$20 for a pair, such as the Dr Scholls brands. While they are affordable and feel good on the feet once added to the shoe, they do not last long. Gel insoles begin to break down after a few weeks of wear and may not even last a few months. While the cost is enticing, the cost of continually buying insoles can quickly exceed the cost of buying a higher-quality product.


There are many, many foam insoles on the market today, many of them promising long-lasting comfort for an affordable price. Foam insoles can vary in price from $25 to $55. They tend to cost more than a gel insole and are more likely to provide short-term stabilizing support and low arch support for people with foot and joint pain. 

foam insoles

However, the quality of these insoles can vary greatly. Some are simply made of memory foam, while others have a thin base beneath the foam to provide a bit more stability. Buying an insole that is of a higher quality will get you better results and more relief at a reasonable price, providing cushioning for people who stand long periods, and stability for those who need more support.

Unfortunately, the amount of time a foam insole will last in an everyday shoe isn’t much longer than a gel insole. Plastic foam will break down in about four to six weeks, lessening the cushioning and the effectiveness of the insole. Although a foam insole may be effective, the cost compared to how long they will last should be a consideration for consumers.

learn more about adjustable insoles


Semi-rigid orthotic insoles cost anywhere from $50 to $100, and while this is a higher price point, they are made of firmer material that tends to last longer than foam alone. Semi-rigid orthotic insoles also provide the most benefit for the money. For example, the dynamic arch support and energy return of SelectFlex (shown here) costs one quarter the price of medical orthotics. It also features a medical grade footbed for maximum comfort. We recommend a medical grade footbed not only for comfort, but because this material is durable enough to last and not break down within a few months of wear. 

If you are concerned about cushioning and comfort, there are some semi-rigid orthotics that also include a foam top cover that provides cushioning, while also giving firm arch support and stability to relieve chronic foot pain.

semi-rigid insoles

For those who have issues caused by overpronation of the foot, look for an insole with a medical-grade shell and a deep heel cup to ensure proper alignment of the foot as you walk. For people with flat feet, high arches, or foot pain issues like plantar fasciitis, look for a semi-rigid insole that has an adjustable arch so you can customize your level of comfort. An adjustable arch, also known as a dynamic arch, provides an added value to anyone who needs different levels of support depending on the activity, or has struggled to find an insole that gives enough arch support.

 For the cost, a semi-rigid insole can provide the best of both worlds, cushioning comfort, arch support, and high-tech materials that return energy to your foot with every step, reducing pain and allowing you to be on your feet longer.

learn more about customizable insoles